A website marketing essential
One of the great services Google supply is Google Analytics. In their words "Learn more about where your visitors come from and how they interact with your site. You'll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting web sites. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner".
Google Analytics breaks down your sites performance giving detailed information about visitor search queries, activity and geographical location, time on page and loads more. It's a must have. If your site doesn't have it then you're seriously missing out.
We give all our clients who want analytics a crash course in how to use it and how to get the best out of it. It also runs in tandem with Google AdWords if you're running a pay per click campaign giving you all the information you'll need to get the best performance from your keyword selections. If you don't have this on your site, you seriously need to ask your webmaster why.

Saturday, May 23, 2009 at 8:32PM
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